Coaching is an effective tool in the dramatically changing world. For example, in the talent market with fierce competition, coaching which is an important tool in great need: for much undertaking transformation and management of various enterprises.

The causes for rapid development of coaching requirement are as follows:

• The external business environment has changed dramatically.
• There is a lack of talented employees in some specific industries - to attract and retain top talents, enterprises should attach much importance to the investment in individual development.
• The training received by the manager can no longer satisfy the working requirements.
• Many employees or even the management are nervous - they feel insecure and receive much pressure from their work.
• To realize the strategic goals of enterprises and maintain the customers’ satisfaction, enterprises should provide favorable working environment.
• Downsizing, organization restructuring, merge or other organizational changes have greatly changed the "traditional employment mode”. Enterprises can no longer seek profits with the traditional management mode.
• In addition, people achieving excellent results in coaching partnership will promote the coaching skills to more people.